Over the last several years, there's been tons of activism and money devoted to limiting consolidation of media companies, opening them to a broader range of voices, and making their leadership more ethnically and culturally diverse.

All of which was a fine idea when there were high barriers to entry in the media business. Absent the money to buy a television antenna or a printing press, people concerned about media consolidation were pretty much limited to activism and grant-writing.

But that time has passed. Now, advocating for media reform seems like campaigning against scurvy. It's energy spent solving a problem that no longer exists.

These days, anyone interested in a media landscape that is less consolidated and more inclusive can start exactly that kind of media organization online, rather than merely demonstrating against existing ones. The costs are negligible. The Daily News launched with $0 in the bank and a $15 a month web-hosting plan.

It's always easier to protest against than to act for. But the big media companies that attracted so much ire in the past are shadows of their former selves. It's time for foundations and activist groups to stop flogging old media and turn to an even more important activity: Deciding what comes next.