Reading the spadia explaining the decision making that created the "New" Chicago Tribune I thought about the marketing mistakes of Coke and their branding of a new "improved" product years ago.

There is a distinct difference between radio, where people are constantly switching stations, and a newspaper. The genius (s?) who created this monster never understood the product. They never understood the difference between a product like radio and a product like newspapers. Now they've gone and fucked it up.

I hope they've got  stock warrants.