The Metropolitan Pier and Exposition Authority Board of
Directors approved a two-year agreement yesterday naming Bud Light
as the official beer of Navy Pier.
The deal with Anheuser-Busch runs through April 2010. It will earn
Navy Pier $225,000.
"We solicited interest from major malt beverage companies, but
Anheuser-Busch was the best fit and offered the best package," says
Mark Thompson, the pier's senior director of marketing
Though Anheuser-Busch's bid was the highest, Thompson says, money
was not the only deciding factor.
"Anheuser has a very keen insight into what Navy Pier needs and
they have high activation in the pier," he says.
Bud Light also sponsors a free music beer garden with a capacity
for over 500 guests, and arranges children's events with its team
of Clydesdale horses.
From 1995 to 2004, Navy Pier had a contract with Miller Light. The
pier currently is at the end of a three-year agreement with Bud
Light.
Tagged: Navy Pier, beer, Near North Side, River East, MPEA
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