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Loumug

Our blogger's identity is top secret, but you can call him Lou Grant. He's got the inside dish on doings at the Trib, Sun-Times and other Chicago media companies.


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Red Eye heavier than Sun-Times


The Chicago Sun-Times and the Red Eye sat together on my porch this morning. But picking them up, together, shock: the Red Eye was heavier than the Sun-Times. The Red Eye has been eating the lunch of the Sun-Times for a while in vending machines, now it is taking it to the tabloid in advertising.

At only 32 pages, the Red Eye is still smaller than the 52 page Sun-Times. But it has advertising inserts, called FSIs by the newspaper industry, that seem to be heavier than the Sun-Times Auto Times insert.

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