One of the big questions looming for the Daily News as we expand our citizen journalism program (thanks to the Knight Foundation) is this: How do we let potential volunteer journalists know what we're doing? And how do we give their work value by making sure it's seen by as many people as possible?

In other words, how do we market ourselves?

Unfortunately there's no marketing genius on our staff. Thankfully, though, we will soon have access to some people who know their marketing stuff. Starting in September, we'll be working with a consulting team from the University of Chicago's Graduate School of Business to put together a comprehensive marketing plan for the Daily News.

The GSB students get some experience solving real-world business problems, and we get some marketing expertise. What could be better?